If anyone thinks that Lupe legitimately beat Daigo, they may want to think it over again. Daigo clearly threw the match. Do you really think Daigo has fallen that far to lose to constant wakeup Shoryukens? Not punishing correctly? The list goes on.
Get a grip, you guys. It was a ruse to get SFV more popularity.
Also, it wouldn't be the first time Daigo did something like this. Back when they were showing off Ultra (maybe it was AE 2012, I dunno), he was playing some little kid who clearly had no idea what he was doing and Daigo went easy on him and let him take some rounds.