There is nothing wrong with commencing and promoting some drama to entertain people.
However, the topic must be engaging, authentic, and related to the gameplay.
Remember Tom's "look at that knee" rant? Pig's "Sinestro was never allowed to live" thread on TYM? My continuous meltdown about low gunshots?
Fast forward to the present, Mike Hollow makes a 30-minute video titled: "Women in the FGC are the ugly girls from high school".
Admittedly, Tom's "The FGC sells false dreams" talking point is (barely) one step above.
These fabricated controversies are boring.