I really dislike this sort of 'evil corporation' angle people are taking with NRS, like they somehow balance everything around making a good buck.
Legitimate question: If you're a casual player do you honestly give a flying fuck about whether the back of the box says that jumping is strong in this game? How often does a casual player go 'This game is cool and all but I won't buy it yet because I don't know if jump-ins are really powerful'. No, they don't give a shit. They want to see a good-looking game with characters they're excited to play. They'll worry about something as specific as whether jumping is good when they've already bought the game.
/endrant
I hate to break it to you but it's indeed a business, Getting more customers and making a good buck is what business is about. That doesn't necessarily make NRS an evil corporate. it's just business.
I also never said that jump-ins is the USP of the game, Am only focusing on jump-ins because that's the thread's topic, You're getting tunnel visioned here. Casuals wont buy a fighting game if they know they have no chance of winning unless they invest a lot of time and effort learning characters and matchups. They want to pick up the game and play from the get go.
That's why all those skill free concepts where added: Simple to use/easy to pickup characters (scorpion, subzero, kungjin..,etc), strong jumping, 50/50 (so anyone can pickup the game and go against anyone and still have a 50% chance of winning), pay to win aka DLC (regardless if they get nerfed later since you already payed)...,etc
I believe NRS is guilty of adding those concepts and mechanics to cater to casuals, But reasons being this or that are debatable and irrelevant. The main point is that they did add some dump crap in this game that's giving the rest of us a headache and not allowing us to fully enjoy the game.