They will definitely make all things tied to customization into paid DLCS.
Considering roster and updates over the years will be free of charge, they have to get our money somewhere else.
But I agree Laura looks great, especially if she replaces Blanka (electricity here and there), since I hate Blanka / Honda matchups.
I hate Gief matchup too, but seems he is different this time around, no green hand special, air grabs, etc ... he might be more interesting to play against if they changed the motions for his grabs (since 360s no longer exist in SFV) and his lariat, so that you can't mash that during absolute guard.
Wait and see ...