Because pandering to the lowest common denominator is always the best idea. Take a look at how well your society is doing.
What was missed in the OP (written long ago, I know, but the thread's been brought back) is that 99% of that 99% of people don't play the game for long. They pick it up, have some fun screwing around, likely get bodied online, and leave the game behind. No, it doesn't make any sense to give these people who they want because it will make for a very shallow, awful experience for anyone who is planning on playing the game for more than a month. And since we're being real I'll go ahead and flat out admit I'm not good at this game. Still, I don't want to see it made easier for guys like me for the simple fact that doing so will result in a shit game. Let those of us who are interested enough actually put in time, effort, and energy. Those who aren't can go back to CoD.