Here's an example from myself:
Kombat Kasts are in middle of my sleep schedule. I did not care about Noob before at all. I actually hated him. So I planned to not wake up for his stream, and let's be real, they will spoil the character before showing it on Kombat Kast.
But, I'm a sucker for sickles. After seeing his design and weapon of choice, I will definitely wake up and watch his stream.
That would mean +1 viewer. And I dont think I'm alone in this case. Let's say +100 viewers more thought that way. And there are others that couldnt watch it because of work. That's a lot of people just from a picture. Get what I mean?
And, as an artist myself, I would like everyone to see the thing I'm producing, even if its under the name of a company. I would like to get myself criticised. But if I was an artist working at NRS, let's put all the hype behind for working behind a MK game, and think solely about what I'm talking about, I would be hella mad at my marketing team. I would want everyone to see the things we have done for the past 3 years, and so close to the launch too. Just show us, god damn it. But nah, instead, we get Kombat Kasts, which were fun in MKX days because there were a lot of info drops, but now we get barebones. I'm tired of their release schedule.
I like this leak exceptionally, because PND Mustard, whom I liked very much, basically said, end his career, calling him a prick. Like, what the f***? Who the hell do you think you are? Thanks for showing me your true personality. After that I de-followed him. He took it too far just because he wanted to lick NRS' shoes. I hate the words "licking shoes" or "crying", but its basically it. Miss me with that shit.
Max is the same as well. Why the hell did you cover SFV Season 1 DLC leaks then, if you are this considerate? I like Max a LOT. I watch his videos a lot. I love the dude a lot. But that video was the first video I ever disliked of his. It's so hypocritical.
TrueUnderDawg... I like his point. I get where he's coming from. But he's wrong. Especially the "cake" example was horribly wrong.
EDIT: Maybe TrueUnderDawg is not really wrong at all. I'm conflicted. I think its about personality. Some people like it, some people not. I think its easy as that, theres no reason to pry further, I think. But, like I said, I'm truly happy because I got to see that PND Mustard's awful tweet and stopped me from following him.