I'll explain this one more time as clearly as possible.
Kombat Cup has been losing interest here quite dramatically lately, and a big reason for that is that people assume that it would have just been Sonic, Scar or Dragon who won, and so they are not concerned with opening a results thread just to see what they expected.
When someone unexpected wins, posting this in the title gains the attention of people who still care about the game, but don't care for seeing the same thing over and over again.
This means, that next week, instead of thinking "nah, I can't be bothered to watch KC tonight just to see the same thing again" they'll think "shit, last week someone surprising won, maybe I should check it out".
There is already evidence, in this thread, that this strategy has worked.
Also, the complaints are coming from people who haven't commented in or liked any of the previous week's KC results threads, so I am finding it difficult to believe that these are avid followers with a passion for the tournament who watch every week without fail.
This is the last time I will be commenting on this matter, any responses to this will be ignored.
Kim Jong Tortoise has spoken.