Males are objectified in media too, people seem to forget that. More so personality wise, but physical attributes shine through as well. We have the "macho, badass" role in every single media outlet.
But aside from that, my stance still stands, women in general uphold that objectification standard set by the media, more than men in real life, so people in charge run with that idea and continue to create lustful female characters, which is than upheld by "most" women of today. C'mon, have you ever seen a cosplayer in relation to video games or a female character dress as someone not overly sexual. It's like a slim chance. Even if a character is portrayed as a regular "female", they get stripped down to flaunt. Why isn't no one dressing as much as the Gears of War females (most recent females I can remember that aren't objectified). They are sexy, yet they aren't half naked, and probably receive the least representation in cosplay as any other female character, in recent times.
Yeah, it's hot, we have like half naked women in the summer time, just for example. Booty shorts anyone, they get shorter every year.
It's just the way it is, no one wants to say it, but secretly, they all like the attention within reason, when they are part of the limelight, with people complimenting, desiring you, etc, applies to men too. It's bitter, sweet. It's a catch22 discussion.
0.02.
* flame-shield*