I remember back in the glory days, for a limited time ,my friends and I and a whole bunch of other good players would actually spend the whole dollar on a UMK3 cabinet that cost 50 cents per play just to do 2 on 2 matches. It was a blast!
Four players would put in fifty cents, pick their character, and the loser quickly gets off the machine as the next player jumps in! It went on for hours until some douche ended the rotation and just did a single match and of course noobed as ass off with U. Sub., but after he got owned, we tried to get back into the habit, but our joy got killed.
Eventhough it can be done with the Premium pack or XBL (can it be done with XBL?), it just isn't the same without different challengers in a local arcade. To those who have UMK3 cabs, you are lucky because if I had seen one, I'd love to have that feeling again.