This video basically portrays feminists as a bunch of little brats cursing and throwing tantrums about things are 'so not fair!'
This, if aiming to progress the movement forward, is a very stupid campaign. Not because the problems raised aren't real, no the problems are real, at least to an extent, but because of that portrayal of the feminist movement, it makes it harder to take the issues seriously. They're making children echo things that they truly have no comprehension of to push their agenda forward. The thing is, though, it's all stuff that has been said time and time again, so there's not even the thought of "well, that's pretty scummy, but there's a point to this." No, instead, all there appears to be are sensationalist statistics presented in a way that's just as sensationalistic as the statistics as well as being juvenile, childish and borderline unethical.
It's been mentioned here before, but it emanates the feeling that it is trying to, rather than support the movement, shock impressionable people into eating up propaganda so they can sell a product.
It just paints a really poor image for feminism. Feminism has a poor enough image as it is and all this ad does is perpetuate the ignorant, tumblrista image that I think a lot of rational people who support feminism want to get rid of.