The trailer was pretty weaksauce, as was having Derek 1r ko a bunch of characters back to back. Getting to see what they actually look like in the regular flow of battle is what finally sold me. Brutality is a shit name for them, but they can't call them ultimates and I can't actually come up with anything else so fuck it. I'm really hoping once you meet the requirements the activation is just landing the move and not some special brutality command. I do like the idea of having to unlock them, but if its gonna be one of those just keep guessing until you find the random button combination I'm just not going to bother.
Also, watching Tyler and Derek go at it for realsies with characters they know was without a doubt the hypest thing to come out in a while. Combos were landed, stuff was getting blocked and punished, reasonable interactible use, trolling, all of it. This game is going to look fucking bananas at release, I cannot wait.