If you do it right you push the reserves to get the customer the reserve bonus or yes push the layaway pitch. The best reserve bonuses I think are Battlefield 3 and AC: Revelation (free upgrade to the signature editions). Although if you recall, a little game called Dead Island came out and we didn't get those extra copies? A lot customers I spoke to said they've been reserving games more often now because of that.
I can't remember what game it was, but I remember we had a group of people waiting to get it. Shipment came in, and everyone was in line with their reso tickets out. This one guy waltzes in, says he didn't reserve it, but he knows that we have extra copies anyways, so he'd like to buy it, and of course he was right. Since i was the manager on duty at the time, I just lied and said we didn't. Fuck him. Felt good to turn him away too, and vindicate all these customers that reserved the game and helped the store out.
Guy walks from the counter, turns around, and tells everyone, "well whatever, just going to go to Best Buy anyways. They even have the collector's edition available too. Ha!" I felt so fucking stupid lol
The reso bonuses are good, though, but you could reserve a game, get the bonus, then cancel your reservation AND it would mark -1 on your store's reso numbers. Not sure if cancelled resos still negate store numbers, but yeah that sucked too.