GLoRToR
Positive Poster!
The most recent news about custom variations not being available for tournament play has finally lit the fuse to the powderkegs set all over their own PR by Netherrealm Studios. A slowly burning, wet fuse but a lit fuse nonetheless, one which will surely detonate, undermining their efforts if not tomorrow or next week then in the very near future.
I've said this before and I'll say it again: you can only keep people poorly informed for so long. The leaks which blew up the schedule were a dead giveaway that not only the community but perhaps some of the insiders think that it's time to break away from the pre-internet secretiveness and treat their customers more respectfully.
It worked well in the '90s. The Fatalities, the unlockables and even just the special moves in many arcade games - among them the earliest installations of the Mortal Kombat Series - have been the arcade rooms' best-kept secrets, something we used to pay other kids for. With coke, with coins or whatever else.
The age of the Internet quickly changed this.
In the present day, secrets of a game are unearthed within the week of the game's release, often by the creators themselves. And if playthroughs, secrets and optimal performance are all outed so easily, why should previews and information be any different?
It shouldn't.
Character reveals are hype, they are fun, they set the tone for the long wait, and they are fine. But advertising a game with a feature you'll then make limited access when everyone thought it would be the standard - based on no information to the contrary whatsoever - is not going to bode well.
Neither will twitter posts cryptic enough for Inspector Gadget to end up being a guest character just so that he can figure out what the hell the creators are up to next.
I didn't mean this post to be so long, apologies.
All I'm saying is, it's time NRS stepped up their game and stopped riding the dead horse of secretive guess games on social media instead of properly articulating their communications like such a reputable company would be expected to in this day and age.
Need someone to do it?
Hire me.
I've said this before and I'll say it again: you can only keep people poorly informed for so long. The leaks which blew up the schedule were a dead giveaway that not only the community but perhaps some of the insiders think that it's time to break away from the pre-internet secretiveness and treat their customers more respectfully.
It worked well in the '90s. The Fatalities, the unlockables and even just the special moves in many arcade games - among them the earliest installations of the Mortal Kombat Series - have been the arcade rooms' best-kept secrets, something we used to pay other kids for. With coke, with coins or whatever else.
The age of the Internet quickly changed this.
In the present day, secrets of a game are unearthed within the week of the game's release, often by the creators themselves. And if playthroughs, secrets and optimal performance are all outed so easily, why should previews and information be any different?
It shouldn't.
Character reveals are hype, they are fun, they set the tone for the long wait, and they are fine. But advertising a game with a feature you'll then make limited access when everyone thought it would be the standard - based on no information to the contrary whatsoever - is not going to bode well.
Neither will twitter posts cryptic enough for Inspector Gadget to end up being a guest character just so that he can figure out what the hell the creators are up to next.
I didn't mean this post to be so long, apologies.
All I'm saying is, it's time NRS stepped up their game and stopped riding the dead horse of secretive guess games on social media instead of properly articulating their communications like such a reputable company would be expected to in this day and age.
Need someone to do it?
Hire me.
