Yeah. I have no idea why he thinks that either. Maybe it's because games like World of Warcraft, Starcraft, Quake, & Civilization all taked and obviously failed.
I personally think this game will probably fail because it just looks cheesy. They're using the same technology MK1 used in 1991 ... lol. And those fatalities look like scenes from straight-up B-list horror. Over-the-top and campy, but in a bad way.
I went to the website and some of the character designs are interesting, but most are just "bleh" and most look really stupid (Leech) or have horrible names (Arachno). Almost everyone one is something-O. Here's hoping for Lion-O as DLC!