I just want to be clear that I never said that being 'hype' is unprofessional or anything like it.
I'm a big fan of hype, and I've done my best to help create it here on the forums. I'm not opposed to making challenges, calling people out, being salty, money matches, challenges for character supremacy, competitive smack talk, popping off or anything of the sort.
What I am opposed to, is totally disrespecting players on a public platform in front of thousands of viewers due to perceived lack of skill or the fact that they are learning and playing characters differently than the commentator would. That's not 'hype' at all, and it's not only offensive to guys who are doing their best, it's discouraging to people who might be considering coming out to play at their current skill levels.
The FGC has never been Mr. Rogers' Neighborhood and a certain amount of thick skin is a necessary to survive.. But there's no excuse for trashing people on the mic at a major, and that's the point I wanted to get across.
I felt the KIT commentary as a whole was a lot of fun and mostly very enjoyable-- but there were specific points at which a couple of people crossed the line. Apologies were made, and I think we've talked through it now and most people understand.
This had nothing to do with impressing E-Sports companies and everything to do with respecting each other as members of a community and as human beings.