The difference between this and bitcoins is how you know you can research and know all about it. Everything from its hashing algorithm, p2p protocol, coin "mining", and every piece of software associated with it has documentation and/or is open source. (Bitcoin is a whole another topic on itself and I personally do not own any if you were curious)
This bidroop organization does not even gives the explanation for making money, which is what I presume everyone joining wants to do. The most logical method would be through advertising, and that does not seem to a sustainable method of gaining revenue. Also, for all we know, he is trying to aggregate user login information, e-mail addresses to spam, or using the website as a front for sending viruses. The documentation on the site is laughable, and contains several spelling and grammar mistakes. It is obvious that is not a professional group, just a small team or even one person who happened to think of a clever way to abuse social networking services for their nefarious means.
If I were you, I would get the fuck out before any malicious things happen to you or the people you invite.
