Did some research this weekend to help some friends, and I thought the results were interesting. To keep things uniform, I'm only listing actual unedited competitive play here; no Youtubers (unless they were streaming a competitive FT-number set), trailers, compilations or hype videos, etc. Just archived raw tournaments, exhibitions, and streamed 1v1 sets.
Obviously we don't have historical data yet for the biggest MK1 events, like Final Kombat and EVO yet — but once we're a few years past them, it'll be interesting to look back and see how they compare. As of now, the top MK1 video is the CEOTaku 2023 MK1 Top 8, which has 1.1 million views in 8 months.
(A quick note: Some of these vids can have tricky titles or be hard to find. So if I missed anything, let me know, and I'll make corrections). Here they are:
MK9
MKX
MK11
Analysis
MK11 Matches Have the Highest Overall Viewship
Among competitive Mortal Kombat games, MK11 is the undisputed top Youtube viewership game. I was actually surprised to find that it was this one-sided, as we all know what the core MK11 community went through. But among the entire community of people who watch compeitive mortal kombat titles, it's not even close. Sonic vs. Foxy at Combo Breaker has as many views as the top 5 MKX and MK9 videos put together, which is interesting.
Sonic Fox's Draw is Undisputed
No surprise here, but it's still pretty amazing to note how many of the most popular competitive Mortal Kombat videos have Sonic Fox's name attached to them. However, the draw is highest when Sonic is paired with a well-known rival. Outside of that, PL's matches are the second-biggest draw in terms of viewership of competitive events, followed by REO.
The Top Competitive MK11 Video Is Popular Enough to Rival Casual Content
This was another interesting revelation. Typically all the videos in double-figures millions of views are casual. For example, the most popular MK9 video, a compilation of fatalities, has 45M views in 13 years. The Top MKX video, the official game trailer, has 26M views in 10 years. The top MK11 video, CoryxKenshin's playthrough of story mode, has 32M views. MK11 is the first game to have actual competitive gameplay cross into the double-digit millions mark, and Sonic/Foxy's match is in the Top 10 MK11 videos overall.
Storylines Matter
A lot of the most-watched videos are based around rivalries. Whether it's Ninja vs. Sonic, PL vs. CD Jr./Tom, REO vs. DJT, or Sonic vs. Dragon/Scar, the numbers show that people love to watch a set with a story behind it. This parallels things we've seen in other communities, like The Smash Bros. documentary reviving the Melee scene. If anything, it suggests that if we want to grow viewership. we should invest more time into building up our players and the storylines behind their matches, because at bigger numbers, it matters far more than the meta at the time.
Exhibitions and Unusual Moments are Popular
Content based around special exhibitions or unusual events ranks fairly well. Fatal 8 accounts for a large number of the views from MKX, and there are 2 beef sets in the Top 6 MKX Youtube videos. A couple of side tournaments have done well in viewership even without being a main game at their events.
Obviously we don't have historical data yet for the biggest MK1 events, like Final Kombat and EVO yet — but once we're a few years past them, it'll be interesting to look back and see how they compare. As of now, the top MK1 video is the CEOTaku 2023 MK1 Top 8, which has 1.1 million views in 8 months.
(A quick note: Some of these vids can have tricky titles or be hard to find. So if I missed anything, let me know, and I'll make corrections). Here they are:
MK9
- Perfect Legend vs. Tom Brady | Powerup 2011 - 1.6 million views
- Perfect Legend vs. CD Jr. | EVO 2012 - 1.2 million views
- EVO 2012 Top 8 - 785K views
- SonicFox vs. Dab | EVO 2014 Side Tournament - 706k views
- REO vs. DJT | EVO 2013 - 528k views
- SonicFox vs. Dab | EVO 2014 Side Tournament - 424k views
- Perfect Legend vs. REO | EVO 2011 - 304k views
MKX
- SonicFox vs. MIT | Fatal 8 Exhibition - 3.3 million views
- SonicFox vs. Scar | ESL Pro S2 - 1.6 million views
- SonicFox vs. MIT | Fatal 8 Exhibition - 1.6 million views
- KillerXinok vs. Scar | Combo Breaker 2018 - 1.4 million views
- SonicFox vs. PerfectLegend | 13-0 Exhibition - 906k views
- Sonic Fox vs. DJT | TCW 2015 - 851k views
- Ninjakilla vs. SonicFox | Online Callout Set - 826k views
MK11
- SonicFox vs. aF0xyGrampa | Combo Breaker 2019 - 13 million views *currently the most-viewed competitive MK video
- SonicFox vs. Ninjakilla | Final Kombat 2020 - 6.5 million views
- SonicFox vs. Dragon | ECT 2019 - 4.5 million views
- SonicFox vs. Scar | Combo Breaker 2019 - 3.2 million views
- Combo Breaker 2019 Top 8 - 3.0 million views
- SonicFox vs. Ninjakilla | ECT 2019 - 1.9 million views
- SonicFox vs. Tekken Master | WePlay WUFL S1 - 1.5 million views
Analysis
MK11 Matches Have the Highest Overall Viewship
Among competitive Mortal Kombat games, MK11 is the undisputed top Youtube viewership game. I was actually surprised to find that it was this one-sided, as we all know what the core MK11 community went through. But among the entire community of people who watch compeitive mortal kombat titles, it's not even close. Sonic vs. Foxy at Combo Breaker has as many views as the top 5 MKX and MK9 videos put together, which is interesting.
Sonic Fox's Draw is Undisputed
No surprise here, but it's still pretty amazing to note how many of the most popular competitive Mortal Kombat videos have Sonic Fox's name attached to them. However, the draw is highest when Sonic is paired with a well-known rival. Outside of that, PL's matches are the second-biggest draw in terms of viewership of competitive events, followed by REO.
The Top Competitive MK11 Video Is Popular Enough to Rival Casual Content
This was another interesting revelation. Typically all the videos in double-figures millions of views are casual. For example, the most popular MK9 video, a compilation of fatalities, has 45M views in 13 years. The Top MKX video, the official game trailer, has 26M views in 10 years. The top MK11 video, CoryxKenshin's playthrough of story mode, has 32M views. MK11 is the first game to have actual competitive gameplay cross into the double-digit millions mark, and Sonic/Foxy's match is in the Top 10 MK11 videos overall.
Storylines Matter
A lot of the most-watched videos are based around rivalries. Whether it's Ninja vs. Sonic, PL vs. CD Jr./Tom, REO vs. DJT, or Sonic vs. Dragon/Scar, the numbers show that people love to watch a set with a story behind it. This parallels things we've seen in other communities, like The Smash Bros. documentary reviving the Melee scene. If anything, it suggests that if we want to grow viewership. we should invest more time into building up our players and the storylines behind their matches, because at bigger numbers, it matters far more than the meta at the time.
Exhibitions and Unusual Moments are Popular
Content based around special exhibitions or unusual events ranks fairly well. Fatal 8 accounts for a large number of the views from MKX, and there are 2 beef sets in the Top 6 MKX Youtube videos. A couple of side tournaments have done well in viewership even without being a main game at their events.