It's funny because in games like Tekken, you need an absurd amount of match up knowledge to even be able to compete. Well, mostly that knowledge is knowing your frame data and what punishes what, but you still definitely need to know if you want an advantage. Whereas in SF4 you can probably run your standard game and still come out fairly well. You will still need that matchup knowledge though if you want to up your game.
Point being is that you can never really escape not knowing matchup knowledge in fighting games. It's on the same level as map knowledge in FPS games. Saying that, it seems many 2D fighting games seem to base tier lists around match ups, this will probably will not be much different. Only exceptions really are games like MvC where it's impossible to analyse every matchup, or Arcana Heart where the Arcana's will change the matchup anyway.