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How does landing a shoulder guarantee an ex lightning?

I've read the statement in the title several times in different places (including Brady's guide), but I don't get it. Anyone with even a half-decent wakeup attack can completely avoid it easily. Am I doing something wrong?
 
Um... I appreciate that, and I'll definitely look forward to your guide, but... is there a reason it's secret until the guide is released, or something?
 
Full screen fast armored moves like Cages En Shadow Kick will beat your Lightning.

If the opponent tech rolls, En Lightning will whiff. To counter this, wait 1-2 seconds before you do it.

Up close, you're prone to more wake up attacks but you can get more damage, up to 30%+.

Note that this is just a really basic run down.